On the Road to Data Based Decision Making

WEBINAR LEAD BY BEHAVIOR WORKS This presentation is a discussion of the critical role data can and should have in guiding dynamic behavior interventions. We will explore examples of behavior-change programs with a variety of species including African elephants and African penguins. Each program was informed by systematically collected data. This adherence to data-informed decision making allows us to quickly see the relationship between the changes we make to the environment and change in the behavior of interest. In this way we improve success and reduce bias, assuring we see what is and not just what we want to be.